What Should Criticism Address?
Over the years there have been many declarations as to what the focus of the health and fitness design critic should be. If we go back to Vignelli in 1983, he said: Criticism will prevent to a great...
View ArticleThe Evolution of Vending Machine Design and the Fall of Good Nutrition
With thousands of consumers looking forward to experiencing the instant gratification of having quick and convenient access to processed snacks and unhealthy food, vending machines have been the...
View ArticleDeveloping Market Consumers from Nutrition Design
With a combined population of more than 4 billion people living on less than $2 per day, developing or low-income markets are the world’s fastest-growing segment of consumers. Nutrition Design is a...
View ArticleDesigning diet and nutrition programs for women
Are women who work in fitness marketing making things better for female consumers? Research found that they are not. When asked if they recognize themselves in the way women are portrayed in health and...
View ArticleDesigning A Workout Room in Your Dream Home
Like anybody else, you probably have a beautiful picture in your mind of your own dream home that you plan to have sometime in the future. Finding a place for a home gym or even space to fit a...
View ArticleBrand Design that Ignites all the Senses
With a cluttered landscape and emerging technologies, health and fitness companies face the challenge of reaching global audiences with a consistent brand experience that resonates deeply and...
View ArticleExploring Designs
We aim to be a user built-in comprehensive source of online materials regarding fitness and and nutrition programs. With the popularity of different search engines catering different fields and...
View ArticleDesign in Nutritional Resource Management
Simplicity Is Key One of the top things that you should keep in mind is that a good website must be simple. It does not have to have a lot of things going on that will just distract your audience from...
View ArticleDecision Value in Practical Application
In one of our recent engagements for a firm in the professional services category, this approach helped to quantify the relative value of alternative brand acquisition and brand development strategies...
View ArticleWhat Is Your Brand’s Decision Value?
How much is my health or fitness brand worth? Are the investments I am making in my brand generating a return to the business? Will creative execution drive more value than an alternative choice? What...
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